Sophia Yang* (n.)
Product designer with a data science background, creating cross-platform experiences that ✿ turn messy problems into clarity, powered by ✱ scalable systems and ꕤ sharp visual craft.
Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products
Selected Projects
Shipped 2024
End to End
Driving User Trust & Asset Growth for Rewards
Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Gamification
WatchOS
Gamified Aligner Tracking Experience
Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
0 to 1
B2B SaaS
Turning Passive Data into an Action Engine
Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
Growth Experiment
Encouraging International Stablecoin Adoption
Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
0 to 1
B2B SaaS
Turning Passive Data into an Action Engine
Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
End to End
Driving User Trust & Asset Growth for Coinbase Rewards
Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Shipped 2024
Growth Experiment
Encouraging International Stablecoin Adoption
Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
Gamification
WatchOS
Gamified Aligner Tracking Experience
Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
Interfaces
Figma + Cursor
Cross-functional narrative builder
Figma
AI Project Management
Figma
Scheduler Setup
Figma
Scheduler Status Update
Sophia Yang* (n.)
Product designer with a data science background, creating cross-platform experiences that ✿ turn messy problems into clarity, powered by ✱ scalable systems and ꕤ sharp visual craft.
Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products
Selected Projects
Shipped 2024
End to End
Driving User Trust & Asset Growth for Rewards
Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Gamification
WatchOS
Gamified Aligner Tracking Experience
Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
0 to 1
B2B SaaS
Turning Passive Data into an Action Engine
Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
Growth Experiment
Encouraging International Stablecoin Adoption
Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
0 to 1
B2B SaaS
Turning Passive Data into an Action Engine
Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
End to End
Driving User Trust & Asset Growth for Coinbase Rewards
Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Shipped 2024
Growth Experiment
Encouraging International Stablecoin Adoption
Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
Gamification
WatchOS
Gamified Aligner Tracking Experience
Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
Selected Projects
Figma + Cursor
Cross-functional narrative builder
Figma
AI Project Management
Figma
Scheduler Setup
Figma
Scheduler Status Update
Sophia Yang* (n.)
Product designer with a data science background, creating cross-platform experiences that ✿ turn messy problems into clarity, powered by ✱ scalable systems and ꕤ sharp visual craft.
Previously → Product Design @ Coinbase
Experience in → Fintech, AI, B2C & B2B products
Selected Projects
Shipped 2024
End to End
Driving User Trust & Asset Growth for Rewards
Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Gamification
WatchOS
Gamified Aligner Tracking Experience
Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
0 to 1
B2B SaaS
Turning Passive Data into an Action Engine
Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
Growth Experiment
Encouraging International Stablecoin Adoption
Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
0 to 1
B2B SaaS
Turning Passive Data into an Action Engine
Designed an action-driven dashboard from 0 to 1 that turned passive metrics into campaign triggers for small businesses.
Shipped 2024
End to End
Driving User Trust & Asset Growth for Coinbase Rewards
Redesigned the USDC rewards flow to clarify earnings and build user trust → drove $30M in deposits across 2.4M users.
Shipped 2024
Growth Experiment
Encouraging International Stablecoin Adoption
Led a cross-functional growth experiment to drive stablecoin adoption in Europe → projected 4–5% increase in USDC assets.
Gamification
WatchOS
Gamified Aligner Tracking Experience
Built mobile and watch apps to help Invisalign patients maintain consistent wearing habits and enhance treatment outcomes.
Selected Projects
Figma + Cursor
Cross-functional narrative builder
Figma
AI Project Management
Figma
Scheduler Setup
Figma
Scheduler Status Update